Streaming’s Share of Ear in US, UK Are Similar

Interesting to learn how the Digital Music revolution has changed and is still changing the way music is consumed

Audio4cast

Recent info from Edison Research’s Share of Ear study puts listening to Internet radio/Music in the US, among persons 12+ at 11.6% of overall listening to all legitimate sources of audio. By way of an explanation of legitimate sources, it was interesting to hear Edison’s Larry Rosin explain, during his presentation of new pieces of this survey at RAIN Summit Indy, that when a person surveyed said they were listening to birds in their backyard, that was not counted as a source of audio. Tweets aside, listening to AM/FM broadcasts came in at 52.1% – probably a smaller share than some would expect. Satellite radio listening came in at 7.7% – a remarkably big number considering there’s one company behind all that audio content distribution.

It’s great to have this new information bookmarked so that we can watch things evolve from year to year. I’m assuming Edison plans to continue…

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